An OBM also known as Online Business Manager is an individual who is skilled and has experience in handling the online tasks and functions of a business. With the world moving digital at a very alarming rate there is the need for a company to establish its online presence if it wants to reap handsomely on the digital market platform. Instagram, Twitter, Facebook, and Linkedin are some of the applications that will connect business and its customers online.
An Online Business Manager can handle any tasks to streamline and keep a business working to its full, and best capacity. Some of the things an OBM can do include:- Project Management, Digital Marketing, Strategy, Launches… among others.
Three significant advantages have been associated with engaging the services of an OBM in the modern world. They are namely:
- Creation of more personal time
- Gaining a trusted partner
- Efficiency on projects
Let’s expound further on the above three outlined points for better understanding.
- Production of more personal time
With a start-up business, most of the tasks are handled by the owner. As time goes by and the company keeps expanding, and there is the need for bringing other personnel onboard to handle the fast increasing tasks in the business. When the business owner takes care of all these jobs, there is little time left for business expansion and personal life hence the need to free up some of that time by hiring an Online Business Manager.
- Having a trusted partner on board
When an OBM is hired, he/she will be taking care of the most critical aspects of the business which is not known to the public. With such a person on board, there must be an element of trust that has been established and shared between the business owner and the OBM. The thought of having a trusted member on board will put any business owner at ease.
- Efficiency on projects
The modern OBM is highly skilled and well versed with the needed skills and requirements for a business to penetrate the highly competitive digital world. With such competent personnel on board, a business owner is assured of efficiency on all the projects that will be delegated to the OBM. Efficient skills will translate to the high active content being created and channeled online to reach more clients which will be converted to more sales and profits to the business.
With the above-outlined advantages of engaging an OBM in a business, any business owner will be easily convinced that the services being offered cannot be ignored but should be embraced. An OBM will take a company to an admired high level and ensure that more time is saved and diverted to other business areas or personal life.
I want to hear your views on hiring an OBM. If you have one, list how your business has grown!!!